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Maybe everyone who’s on Tinder now are like the last people at the party trying to go home with someone.”Now that the shine of novelty has worn off these apps, they aren’t fun or exciting anymore. There’s a sense that if you’re single, and you don’t want to be, you need to something to change that.If you just sit on your butt and wait to see if life delivers you love, then you have no right to complain.“Other than trying to go to a ton of community events, or hanging out at bars—I’m not really big on bars—I don’t feel like there’s other stuff to necessarily do to meet people,” Hyde says.“So it’s almost like the only recourse other than just sort of sitting around waiting for luck to strike is dating apps.”But then, if you get tired of the apps, or have a bad experience on them, it creates this ambivalence—should you stop doing this thing that makes you unhappy or keep trying in the hopes it might yield something someday?This tension may lead to people walking a middle path—lingering on the apps while not actively using them much.titled Nancy Jo Sales’s article on dating apps “Tinder and the Dawn of the ‘Dating Apocalypse’” and I thought it again this month when Hinge, another dating app, advertised its relaunch with a site called “thedatingapocalypse.com,” borrowing the phrase from Sales’s article, which apparently caused the company shame and was partially responsible for their effort to become, as they put it, a “relationship app.”Despite the difficulties of modern dating, if there is an imminent apocalypse, I believe it will be spurred by something else.
The question is not if they work, because they obviously can, but how well do they work? “I have not had luck with dating or finding relationships.”“I think the way I’ve used it has made it a pretty good experience for the most part,” says Will Owen, a 24-year-old gay man who works at a marketing agency in New York City.“I kinda use it now just for entertainment when I’m bored or standing in lines. I noticed a huge shift in my intentions.”Lawal remembers the exact moment it switched for him.At the end of 2014, he took a road trip with his friend from Birmingham, Alabama to St. “On the way down there, I spent a lot of time on Tinder,” he says.“We have people in for focus groups all the time, and we do surveys, and since probably like 2014, it seemed like there was this sort of declining satisfaction over time in these services,” he says.“And I think it’s really hit a low point.”Whenever using a technology makes people unhappy, the question is always: Is it the technology’s fault, or is it ours?
But in the past year or so, I’ve felt the gears slowly winding down, like a toy on the dregs of its batteries.