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By using AI-based chatbot functionality, prominent high street clothing brand H&M has launched a branded chatbot platform called Kik (also used by other brands) that engages with audiences and acts as a personal stylist, learning about your style by scanning your social photos and recommending outfits.New matches -- those whom you haven't communicated with -- appear at the top of the screen in the "New Matches" section.With features that help integrate social networking accounts with user profiles, a high end platform that can withstand the dynamic requirements of a dating site visited by thousands of users each day, and intelligent options for helping you make the most out of monetizing your site, this platform is quite possibly the best you can use.The reason why Zoplay is so good for newer dating sites, however, has to do with its straightforward, scalable architecture and high level of personalization.In addition, users can upload a picture to see which glasses look best.All of these tactics go a long way to providing a seamless customer experience and promoting brand loyalty.To paint a clearer picture of the power of machine learning in the context of digital marketing and how it can help in an industry such as healthcare, have a look at its impact in this video using the IBM Watson supercomputer.
In 2018, there are a number of trends we see coming down the line that could prove fruitful if done in the right way. feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.
Over the past few years, brands have utilized the power of personalization with their email marketing strategies, using automation to branch out to people based on behavior, interests and demographic.
Now, this experience needs to go even further with B2B and B2C consumers expecting a personalized experience across all touchpoints in their journey.
Whatever your thoughts on Chatbots, there's no doubt that they are turning heads and in 2018, will be one of the key ingredients to B2B digital marketing success.
By 2018, it's highly likely that 75% of developer teams will include AI functionality in at least on applications or service.
Its portal for starting the conversation with them and you’ll be able to see the people have already matched user here and you can access the previous chat conversations.